Email Marketing

“We server more than 200,000 clients within seconds”

We believe that e-mail flyer marketing is still one of the best kept secrets! With this cost effective solution, you can promote and build your business faster, by truly reaching your target audience.

“E Promo® The easiest way of Advertising”

 

Top 5 Reasons Why Email Marketing Still Works

  1. Email is an easy way to reach mobile customers.
  2. It’s an effective way to keep customers informed.
  3. Email coupons drive online and in-store sales.
  4. It’s easy to customize and integrate into other marketing tactics.
  5. Email marketing is inexpensive.

10 Reasons Why Email Marketing Should Be Your Absolute Priority

There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day (Source: Exact Target). There is simply no competition. More importantly, it is such an integral part in our lives, no human being walks around saying he will quit email.

The concept of reach is completely different between Social Media and Email. In social media we usually talk about “Potential Reach” to refer to the number of followers. For example in the case of Social Mouths, its potential reach on Facebook is 13k. That’s just the number of Page Likes (Fans) but your content only reaches a small fraction of that.
Granted, email is only opened by a fraction of subscribers, but here’s the difference, the actual message will reach its destination, s/he then has the option to not read it. Now, lets be fair and say that according to ReturnPath, leader in email intelligence, revealed that in the first half of 2013:

  • 18% of all email messages were either blocked or went missing
  • 4% were delivered to the spam or junk folder

Even if 22% emails get lost, we’re still running with much higher potential than posting on Facebook where 74% of your messages are potentially missed (that percentage is higher in most cases). Take in consideration we are talking about averages, your email or Facebook performance might be different.

In a recent study, Wisemetrics (via SproutSocial), revealed that 75% of Facebook post impressions were achieved in just two hours and 30 minutes and, 75% of the “Reach” happens in only one hour and 50 minutes. The life span of a Tweet is so short, its popularity can be predicted in the first five minutes, according to research conducted by The Twouija (via Slice of MIT). But you don’t need much to realize how fast Twitter moves. Email doesn’t die, it needs to be killed. Email sits there inside your subscriber’s inbox waiting to be acknowledged, even if it’s just to delete it, it requires of an action to end its life.

According to the 2013 Email Marketing Benchmark Report, 60% marketers say email marketing is producing ROI and 32% believe it will eventually.
For every $1 spent, $44.25 is the average return on email marketing investment (Exact Target). For SocialMouths, email marketing accounts for more than 50% of the revenue. Both Email and Social Media have costs, the difference is that most email providers have a monthly fee or some kind of cost and most social platforms don’t. some of you will even dare to say “Social Media is Free”. Don’t.

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You don’t usually hear the words “email” and “engagement” in the same sentence.
Ask yourself this question: When was the last time a subscriber replied to one of your emails?
If you are a small business, email needs to become the ultimate engagement vehicle, a true 2-way street. We’re not talking about public engagement like Twitter or Facebook, we’re talking about one-on-one with prospects that have clearly expressed interest by joining your list.
First step to engagement paradise?

  • Do not send email campaigns with a “noreply” address
  • If replies are too many to handle from your personal account, at least set up a “From” address that’s accessible and checked periodically

The beauty of all this is that email and social media are friends, especially Facebook.

If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.

For point # 7, I’ll let Jay Baer from Convince & Convert do the talking, in case you’re not yet familiar with his already famous Madonna/Lady Gaga presentation.

I’ll go grab a coffee…

77% prefer email to receive promotional content, while only 4% prefers Facebook, and LinkedIn users have zero (0%) tolerance for promotional messages.
I always talk about the natural perception users have for different networks and how that affects conversion. Facebook for example is viewed by the average user as a place to connect and interact with friends and family. I never heard anybody say “I can’t wait to see what Wells Fargo said on Facebook today”.
Email is perceived differently, perhaps due to its privacy or simply because we’ve grown used to receiving promotional items in the mix with other types.
In a recent study by Blue Kangaroo, 70% of recipients said they’ve used coupons and discounts from promotional email.

Litmus is observing that 66% of Gmail messages are opened in mobile devices, the Experian Q2 2013 Quarterly Email Benchmark Study says that 50% of all “Unique Opens” and 40% of all “Unique Clicks” happen on mobile.
A while it’s understandable that the majority of transactions will take place on the web, Mobile email already accounts for 13%.
These are not small numbers and, while some marketers worry about having to be “compatible”, the smart ones are busy working on a whole new channel to deliver their messages: right to the hand of the subscriber!

Email has the power to send one piece of content to thousands of people and still have some level of personalization.
But that’s just the tip of the iceberg, “Segmentation” of your list allows you to separate subscribers in different groups to send highly targeted messages depending on actions taken or specific times

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