Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push-notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.
In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services. Many delivery platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. It’s also preferable in that it tends to be less expensive when compared to other methods of distribution, making it a cost effective mobile solution.
SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.
In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It’s an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering in 2020 it’s predicted that 90% of the world population will have a mobile phone.
In the Sri Lanka By the end of December 2012 the number was 20.3 million people that carry a mobile device according to research done
Mobile internet usage is taking over desktop internet usage. Which makes sense, considering that already more searches are done via mobile device versus a desktop computer.
SMS marketing is considered to be one of the more direct and personal forms of marketing.
10 reasons you can’t afford to ignore SMS marketing.
As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking.
Whatever your product or service is, it’s important to ensure its visible wherever your customers go, with a ratio now of four mobile devices to every computer, it’s clear where our customers are. Mobile marketing is no longer something you can afford to put on the to-do-list for the future; you need to make sure you’re on a mobile device, now.
With smartphone users increasing daily, forward-thinking businesses are looking for ways to make their business mobile-friendly. SMS is a tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.
For those of you who haven’t considered the benefits of using SMS marketing yet, I’ve put together 10 reasons you why it could be part of your communications mix: