Email Marketing

“We server more than 200,000 clients within seconds”

We believe that e-mail flyer marketing is still one of the best kept secrets! With this cost effective solution, you can promote and build your business faster, by truly reaching your target audience.

“E Promo® The easiest way of Advertising”

 

Top 5 Reasons Why Email Marketing Still Works

  1. Email is an easy way to reach mobile customers.
  2. It’s an effective way to keep customers informed.
  3. Email coupons drive online and in-store sales.
  4. It’s easy to customize and integrate into other marketing tactics.
  5. Email marketing is inexpensive.

10 Reasons Why Email Marketing Should Be Your Absolute Priority

There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day (Source: Exact Target). There is simply no competition. More importantly, it is such an integral part in our lives, no human being walks around saying he will quit email.

The concept of reach is completely different between Social Media and Email. In social media we usually talk about “Potential Reach” to refer to the number of followers. For example in the case of Social Mouths, its potential reach on Facebook is 13k. That’s just the number of Page Likes (Fans) but your content only reaches a small fraction of that.
Granted, email is only opened by a fraction of subscribers, but here’s the difference, the actual message will reach its destination, s/he then has the option to not read it. Now, lets be fair and say that according to ReturnPath, leader in email intelligence, revealed that in the first half of 2013:

  • 18% of all email messages were either blocked or went missing
  • 4% were delivered to the spam or junk folder

Even if 22% emails get lost, we’re still running with much higher potential than posting on Facebook where 74% of your messages are potentially missed (that percentage is higher in most cases). Take in consideration we are talking about averages, your email or Facebook performance might be different.

In a recent study, Wisemetrics (via SproutSocial), revealed that 75% of Facebook post impressions were achieved in just two hours and 30 minutes and, 75% of the “Reach” happens in only one hour and 50 minutes. The life span of a Tweet is so short, its popularity can be predicted in the first five minutes, according to research conducted by The Twouija (via Slice of MIT). But you don’t need much to realize how fast Twitter moves. Email doesn’t die, it needs to be killed. Email sits there inside your subscriber’s inbox waiting to be acknowledged, even if it’s just to delete it, it requires of an action to end its life.

According to the 2013 Email Marketing Benchmark Report, 60% marketers say email marketing is producing ROI and 32% believe it will eventually.
For every $1 spent, $44.25 is the average return on email marketing investment (Exact Target). For SocialMouths, email marketing accounts for more than 50% of the revenue. Both Email and Social Media have costs, the difference is that most email providers have a monthly fee or some kind of cost and most social platforms don’t. some of you will even dare to say “Social Media is Free”. Don’t.

Social media has proven over the years that measuring success is still under discussion and, many companies have different ways and systems to do so. The topic of measuring ROI produces hundreds of blog posts every year without coming to a solid conclusion. Here’s a post from Business Insider about how companies are starting to give up trying to track social media ROI. Even the simple task of tracking traffic from social media is complicated. Email on the other hand has a set of solid metrics that have been the standard for years: Growth, Open Rate, Click Rate, Complaints, Unsubscribes, and you can take it from there and even track sales and revenue.
A simple formula can tell you what the monetary value of your email subscriber is. Good luck figuring out the value of your Twitter follower.

You don’t usually hear the words “email” and “engagement” in the same sentence.
Ask yourself this question: When was the last time a subscriber replied to one of your emails?
If you are a small business, email needs to become the ultimate engagement vehicle, a true 2-way street. We’re not talking about public engagement like Twitter or Facebook, we’re talking about one-on-one with prospects that have clearly expressed interest by joining your list.
First step to engagement paradise?

  • Do not send email campaigns with a “noreply” address
  • If replies are too many to handle from your personal account, at least set up a “From” address that’s accessible and checked periodically

The beauty of all this is that email and social media are friends, especially Facebook.

If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross platform initiatives.

For point # 7, I’ll let Jay Baer from Convince & Convert do the talking, in case you’re not yet familiar with his already famous Madonna/Lady Gaga presentation.

I’ll go grab a coffee…

77% prefer email to receive promotional content, while only 4% prefers Facebook, and LinkedIn users have zero (0%) tolerance for promotional messages.
I always talk about the natural perception users have for different networks and how that affects conversion. Facebook for example is viewed by the average user as a place to connect and interact with friends and family. I never heard anybody say “I can’t wait to see what Wells Fargo said on Facebook today”.
Email is perceived differently, perhaps due to its privacy or simply because we’ve grown used to receiving promotional items in the mix with other types.
In a recent study by Blue Kangaroo, 70% of recipients said they’ve used coupons and discounts from promotional email.

Litmus is observing that 66% of Gmail messages are opened in mobile devices, the Experian Q2 2013 Quarterly Email Benchmark Study says that 50% of all “Unique Opens” and 40% of all “Unique Clicks” happen on mobile.
A while it’s understandable that the majority of transactions will take place on the web, Mobile email already accounts for 13%.
These are not small numbers and, while some marketers worry about having to be “compatible”, the smart ones are busy working on a whole new channel to deliver their messages: right to the hand of the subscriber!

Email has the power to send one piece of content to thousands of people and still have some level of personalization.
But that’s just the tip of the iceberg, “Segmentation” of your list allows you to separate subscribers in different groups to send highly targeted messages depending on actions taken or specific times

Web Design

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Web Development

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eCommerce Solutions

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SMS Marketing

Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push-notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.

 

In fact, for at least 60% of consumers, SMS marketing is preferred to other email marketing and push-notification services. Many delivery platforms allow for easy segmentation and management, so the most relevant text messages can be sent to those who are most likely to convert. It’s also preferable in that it tends to be less expensive when compared to other methods of distribution, making it a cost effective mobile solution.

SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.

In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It’s an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering in 2020 it’s predicted that 90% of the world population will have a mobile phone.

In the Sri Lanka By the end of December 2012 the number was 20.3 million people that carry a mobile device according to research done

Mobile internet usage is taking over desktop internet usage. Which makes sense, considering that already more searches are done via mobile device versus a desktop computer.

SMS marketing is considered to be one of the more direct and personal forms of marketing.

 

10 reasons you can’t afford to ignore SMS marketing.

As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking.

Whatever your product or service is, it’s important to ensure its visible wherever your customers go, with a ratio now of four mobile devices to every computer, it’s clear where our customers are. Mobile marketing is no longer something you can afford to put on the to-do-list for the future; you need to make sure you’re on a mobile device, now.

With smartphone users increasing daily, forward-thinking businesses are looking for ways to make their business mobile-friendly. SMS is a tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.

For those of you who haven’t considered the benefits of using SMS marketing yet, I’ve put together 10 reasons you why it could be part of your communications mix:

Ten benefits of SMS marketing

There’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone. So, not only will you free up some precious time, but with over 90% of messages read within 3 minutes of being received you could see results immediately.

Making your business mobile-friendly is no longer something to consider ‘later’. Mobile is here and it’s not going anywhere. SMS is compatible with pretty much every mobile phone so you won’t need to worry about alienating some users, or getting your customers on board with brand new technologies.

SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate. Most people send and receive text messages on a daily basis so we know your customers will like, have access to and know how to use SMS

In comparison to email, direct mail and face to face meetings; a text message has the lowest impact on our carbon footprint. In fact it’s almost a carbon free way of communicating, so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction.

Most of us don’t leave the house without our mobile phone, in fact it’s probably within arms-reach 24/7. Besides meeting face-to-face or calling each customer, I can’t think of a more direct way to communicate your message whilst ensuring the message is delivered straight into the right hands, at the right time.

As we try and juggle our busy lives, it can sometimes feel like we have too much information to take in. Emails go unread, adverts ignored and leaflets discarded. SMS is small and simple and gets the message across instantly without any messing around. How many text messages do you receive that you don’t read?

Most service providers will offer simple delivery reporting to check your messages have successfully been sent. If you’re looking for more intelligent tracking, the top players in SMS marketing will not only tell you when your messages have been sent successfully, but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.

Keywords are easy to set-up on an SMS shortcode and can be anything from your brand name to a memorable word. Advertise your keyword on your website, printed media or in your store, allowing customers to opt-in to your mailing list.

Not only does this provide you with lots of new contacts to communicate with but it also generates an instant lead with little effort required from you or your customer.

Most peoples email and direct mailboxes are swamped with junk mail and spam. Customers will only opt-in to SMS updates from companies they want to interact with, so you know you’re delivering the message to the right person without it getting lost or ignored. If you want to make your customers feel really special, it’s easy to personalise each message and won’t take any extra time.

Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing. you can be really targeted with your campaigns without it breaking the bank.

If boosting sales and improving communication with customers are on your list of resolutions this year, but you don’t have a hefty budget and hours of spare time; SMS is a small, yet powerful, marketing tool not to be overlooked.

User Research

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Information Architecture

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Interface Design

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AB testing

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Facebook Marketing

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.
Featuring nearly a billion potential customers, every business should be using Facebook. It is at least as essential as having a business web page—and actually much easier to create. Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Facebook. Commonly, Facebook marketing is used by:

  • Brands. Food, electronics, home goods, restaurants—nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
  • Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store.
  • Personalities. Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
  • Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

While originally marketed to college students, Facebook has expanded well beyond that demographic (See also Campus Marketing). More than half of all users are in the 18-34 age range, and slightly more than half of United States users are women. In the United States, about half of all user profiles are accessed through mobile devices as well as through computers. Due to its considerable amount of users, there is a wide variety of market segments that can be reached on Facebook, and an active fan base for nearly any niche.
A more helpful question about Facebook customers would be: When is Facebook marketing most effective? For brand and company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home may check Facebook at any time during the day (the peak traffic period is around 3:00 in the afternoon). However, working or school-going consumers commonly check Facebook before and after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.
Facebook pages are often linked to company web pages elsewhere on the Internet; therefore, it’s often a good idea to use some of the same information in both places, in order to maintain a familiarity. A business page can be searched for as soon as it is up, but unlike a personal profile, you cannot invite friends through it. Business pages do not get “friends,” they get “fans”—and that distinction does make a difference. (See also Web Marketing)
To create an initial seed for the fan base, each member of the marketing team should begin by liking the business page on their own personal profiles; all employees, in fact, should be encouraged to join in. When an individual likes a page, Facebook immediately posts (read: advertises) this event to their profile—and this activity can be seen by every one of their friends. “Joe Smith likes [this brand].” The word begins to spread.
A variety of different applications can be added to a Facebook page. Downloading various apps can allow you to:

  • connect your YouTube channel to your Facebook page.
  • coordinate your Facebook page with your company blog, or with your Twitter account
  • add a sweepstakes to your page
  • provide visitors a means of signing up for your newsletter through your Facebook page
  • solicit customer feedback
    Every Facebook user who likes a page will get to see any content a business posts, and be notified of posts through their news feed. If they are engaged by that content, they may comment on it, or like that item; and “Joe Smith commented on [this brand’s] status update” appears on all of their friends’ news feeds. Additionally, they may share this content, which will post (again, read: advertise) the entire content to their own profiles, and notify their friends to come look. The company’s task, then, is to encourage this process as much as possible.
    The most important aspect of Facebook marketing is consistency of communication. Creating a Facebook page and then leaving it alone will net a business nothing. To attract fans, a business should regularly post new content in a variety of different formats, so that more people will see and share the page. Content can announce upcoming promotions, spot-light specific products or people, share fun facts, provide incentive codes for discounts on products and services, and anything else that will catch the interest of fans.
    Given the way Facebook’s news feed works, the recency of a post is a major factor in organizing what a user sees. The average user has more than 130 friends, and may be a fan of several brands, personalities, and organizations. When he or she logs in, there is no way to instantly see activity from every one of those sources.
    The news feed shows them posts from the friends/etc. they interact with most, and which are more recent. Therefore, a company’s post is only likely to be visible on their fans’ news feeds for about three hours after they post it. Furthermore, depending upon the time of day they post, it is likely to be seen by entirely different portions of their fan base.
    In addition to varied content and formating, posts should invite customers to interact and respond. Businesses should present consistent calls to action, which can be as simple as “watch this,” “like this,” or “share this.” Additionally, businesses can invite participation through contests and polls (which are also a way to collect market research). Such low-commitment investments encourage familiarity and affinity in their customer base.
    This positive relationship can be further promoted through maintaining two-way communication. In other words, when fans post a comment on content, businesses should respond. How much they respond will depend upon how many fans comment, and how much time they can commit to Facebook marketing; but the more any particular fan interacts with a page, the more likely he or she is to buy. (See also User-Generated Marketing)
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